Technically, as everyone knows, light is the most important aspect of photography. The ability to use it in the best way is the formula to create stunning pictures: in fact, it can alter the appearance of a person as well as landscapes impressions, and indeed, the atmosphere and perception of a picture.
It has, then, great power and can seriously affect or meddle your shots. So which are the best moments of the day to catch the perfect light?
Usually it is not a good idea to shoot at noon due to the harsh light of the sun being directly overhead. The sun at the highest and strongest point creates bad shadows and high contrasts accentuating blemish and imperfections.
Pictures captured during this time of the day will be affected by this dazzling light that will distort photographs giving you flat and unsatisfying pictures. If you find yourself shooting at noon, by the way, we encourage you to play with shadows and the clear lines they create, to obtain interesting effects and creative pictures.
Morning, late afternoon or early evening instead, are generally considered the best moments to shoot. Lights are softer in the morning and warmer during the evening, creating romantic and fascinating effects on both portrait and landscape pictures.
Use the shadows and lights of these moments to your advantage.
Moreover, according to the majority of professionals and passionate photographers, the so-called golden hour, blue hour or magic hour are the best times ever to shoot.
Their duration varies depending on seasons and latitude but basically, these moments take up the first hour of light after sunrise or the hour before and after sunset. In these phases lights are lower and the soft, diffuse light creates splendid effects, producing less contrast and less dark shadows that could hide some interesting details, giving charm and depth at the image.
One thing more, consider that light changes very quickly, that’s why we suggest you to set up our camera and choose your location in advance so that, once the perfect light reveals itself, keep on shooting to capture the whole scale of colors and effects it proposes.
Once more, shoot for the whole hour because even during this short times (down, sunrise, morning, sunset and dusk), the light changes a lot and very quickly, and so do the effects.