We conclude today with the posts on photography and social strategy with Marko Morciano. Explore with us the strong relation between photography and social media by reading this last part of the interview, enjoy it. Hope you find it as inspiring as we do!
- How can a professional photographer stand out on social media? What should he do?
Well, first of all it is important to understand what do we mean by the word photographer. If we fix in this context a photographer as a person that can “live” of photography, I can answer by saying that if you want to stand out on social media and in the online word, you should do something different from what already exists.
If you already have a personal style that works perfectly on the “offline”, that doesn’t mean that this style will work in the same way on the online: in this “field” this style could become less interesting or unidentified.
Some profiles, for instance, follow a specific “trademark” that is very creative and highly communicative, like conceptual pictures based on a specific color. I’m thinking at Benedetto Di Maio‘s profile for instance: he decided to follow a specific photographic project based on a single color.
Moreover, he doesn’t post only to obtain likes and for this reason he doesn’t publish a picture a day, but just when he has something specific to share. This is a successful way to stand out online, even though it is not exactly “artistic photography”, it is original and emblematic, and even though he could not be considered a photographer in the original sense of the term, he is an artist indeed according to me.
Obviously, this personal style must be appreciated firstly by yourself, so you can become “pioneer” of a new project, succeeding in your purpose. It is important to understand that there’s an intense concurrency online because we are so many, and if you can’t do something able to interest and intrigue, you would hardly stand out.
- How would you suggest us to promote and protect our pictures on social media?
That’s a critical issue. A lot of people try to protect their pictures by posting them with a kind of “watermark” or “invisible signature” impossible to remove; but these could result a bit intrusive and they are not so effective in the end.
It happened to me several times to find my pictures on newspapers and websites without credits or even with someone else’s signature; to me, the biggest problem is not much the “theft” of an image on social media, but more serious is when images are used for commercial purposes without the proper recognition of the author of the picture.
For this reason I sometimes don’t want to share a personal picture I’m particularly attached to on social media… at the end I usually end up by sharing them by the way as I like to post these moments and obtain a feedback from my followers.
What I really want to say though is that on Instagram happens something that hardly would occur on other social media or outside the “digital world”: your followers can defend and stand up for you when a rudeness happens, because Instagram produces true communities made up of real people that follow you for what you are and not simply for what you do or shoot.
- Can you relate us about a personal travel experience you loved both for the experience and the pictures you captured?
Thanks to my job I travel a lot, mainly in Italy, but if I could move more, I would travel the whole world. But if I had to choose a peculiar experience to tell, I would talk about the one fostered by an Instagram project. I was choose with some friends for a travel we could decide all about, we only had a car and a budget.
We choose the Amalfi Cost; we didn’t had a brief and we were free also on what to shoot and what to write about the pictures and the travel. We let our or will of freedom guide us and we discovered stunning places and excellent food while experiencing the emblematic warm welcome of the south of Italy. As obvious we captured fabulous pictures, we had to share them on Instagram using specific hashtags, and people appreciated it all a lot.
Thank you Marko! See you soon.